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Ethnographic Research

Understand Your Target Audience Via Deep Insights

Explore the depths of user behavior and culture with our Ethnographic Research services and create experiences that resonate on a cultural level.

Ethnographic Research Services

Ethnographic Research provides detailed data on user behaviors, preferences, and cultural contexts. It offers both qualitative and quantitative insights crucial for crafting user-centric designs.
Observation
Observation

Observe user behaviors & gain insights into their needs and interactions

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Observation
Observe user behaviors & gain insights into their needs and interactions
Exploration
Exploration

Explore cultural content to ensure designs connect with wide audiences.

Exploration-1
Exploration

Explore cultural content to ensure designs connect with wide audiences.

User-Centric Designs
User-Centric Designs
Create intuitive designs tailored to their expectations and behaviors.
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User-Centric Designs
Create intuitive designs tailored to their expectations and behaviors.
Behavior Pattern
Analyze user behaviors & recurring patterns for effective solutions.
Behavior Pattern
Analyze user behaviors & recurring patterns for effective solutions.
Decision Making
Utilize ethnographic data to make informed design decisions.
Decision Making
Utilize ethnographic data to make informed design decisions.
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Card Sorting
Organizing content or features into categories based on user feedback.
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Card Sorting
Organizing content or features into categories based on user feedback.

How We Perform Ethnographic Research

Our 5-step process to perform Ethnographic Research
Research Planning
Strategize objectives, determine target demographics and use research methodologies tailored to uncover specific user insights.
01
Fieldwork
Engage in direct observation, interviews, and ethnographic techniques to capture authentic behaviors and interactions.
02
Data Analysis
 Organize and analyze collected data, utilizing qualitative and quantitative methods to identify recurring themes, patterns, and cultural influences
03
Insight Generation
Get insights from analyzed data, synthesizing observations to understand user needs, preferences, and pain points.
04
Implementation
Translate insights into actionable design, ensuring UX/UI solutions are user-centric, culturally resonant, and optimized for enhancing user experiences.
05

Why Ethnographic Research Is Important?

Ethnographic Research offers significant advantages to businesses by helping them understand their users.

85% of UX/UI professionals find ethnographic research crucial for understanding user behaviors and needs

Ethnographic insights reduce design iterations by 50%, leading to faster time-to-market 

Companies investing in ethnographic research experience a 10-15% increase in customer satisfaction

Our Work

Zendrive

Zendrive

Valued Clients Who Placed Their Trust in Us

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Talk to our research expert

Reach out to learn more about how Ethnographic Research can impact your business.
Website UI/UX analysis and optimization by OnePixll, a Mumbai agency

Why Choose OnePixll

We are passionate about our work and constantly strive for excellence

Experienced Team

Extensive industry expertise in Web APPs, mobile APPs, SaaS and e-commerce.

Adaptability

Our collaborative approach puts the customer first.  We go the extra mile to make your product a success.

Sensibly Priced

An honest and fair pricing to suit every unique requirement and budget.  From first contact to Quotation in 6 hours.

ROI Driven

The bottom-line matters.  We bet you’ll see a clear increase in conversions post redesign

Research Based

Scientific and insight driven design approach.  We validate everything and assume nothing.

We're Agile

We follow Agile method of working and the principles of Project management to execute what we promise.

Quality & Timeline

Unwavering focus on quality and on-time delivery are our core commitments.  

Start-Up Friendly

We understand the challenges faced by start-ups and are always super supportive.

Unlock Limitless Potential with Dedicated Remote Talent

Hire Resources/Remote Team for any project size

What you get

A flowchart representing a UI/UX design process

Testimonials

Check Out What The Clients Are Saying About OnePixll

Frequently asked questions

Have a questions? wer’e to help you
OnePixll follows a methodical and consistent approach to every design project. Our process includes three main stages: research, strategy, and design. In the research stage, we conduct in-depth analysis of users, competitor analysis, and usability testing. In the strategy stage, we build a customer-centric product roadmap aimed at enhancing growth, product stickiness, and market capture through increased user engagement. In the design stage, we develop rugged information architecture, product mock-ups, user interface design, motion, microinteractions, and customized illustrations and icons that set the succinct identity for the final product.

OnePixll has years of experience in designing user experiences that have impacted over a billion+ users worldwide. Our areas of expertise include website and web app UX design, mobile UI/UX experience, enterprise UX design, branding, and illustrations. We use research, product strategy, design thinking, and deep craft for design to deliver high-quality design solutions.

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+91 8169 560 460​

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business@onepixll.com

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Botomatic Pvt. Ltd. WeWork, 13th Floor, 247 Park, LBS Marg, Vikhroli West, Mumbai, MH 400079

Contact Us for Your UI/UX Design Needs

Get In Touch

Have A Project In Mind? Let’s Get To Work.

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Let's Get in Touch

Call us: +91-8169 560 460 – Email us:business@onepixll.com
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Creative UI/UX Design by OnePixll

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User Interface & Experience